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Vanke DaJia Brend izložbeni salon by Yu Chao and Guanghui Zeng

Vanke DaJia Brend izložbeni salon by Yu Chao and Guanghui Zeng is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.


ЗлатнаЕнтеријер· 2020

Vanke DaJia Brend izložbeni salon

by Yu Chao and Guanghui Zeng

Client: Vanke Group

Златна награда A' Design Award Winner in Ентеријер Category

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The Design

About Vanke DaJia Brend izložbeni salon

Vanke DaJia je brend izložbeni salon koji se nalazi u gradu Čangša, u Kini. Enterijer se prostire na površini od 760 kvadratnih metara i nastao je prenamenom nekadašnjeg prodajnog centra. Priroda je glavna tema, a velika količina boje drveta stvara smirenu atmosferu. Dodatne boje inspirisane su vrtom Jardin Majorelle u Marakešu, u Maroku. Materijali uključuju sivi teraco, umetničku teksturnu boju, sivi hrast i peskirani nerđajući čelik u bronzanoj boji. Salon sadrži prodavnicu poklona, cvetni kutak, kafe bar i prostore za čitanje namenjene deci i odraslima.

The Recognition

About the Златна награда A' Design Award

Vanke DaJia Brend izložbeni salon је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Vanke DaJia Brend izložbeni salon буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Vanke DaJia Brend izložbeni salon ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Dimensions & Packaging
The project covers an area of 760 square meter.
Tags
nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,
Production Technology
The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Design Challenge
One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Research
The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Inspiration
The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Project Duration
The project is located in Changsha City, China. It takes about three months to finish the construction.
Operation Flow
The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Team Members
Yu Chao
Guanghui Zeng
Image Credits
Shenzhen Innest Art Co., Ltd.

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