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Aesthetics and Chinese Dizajn plakata by Chia-Hui Lien

Aesthetics and Chinese Dizajn plakata by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


БронзанаГрафика· 2020

Aesthetics and Chinese Dizajn plakata

by Chia-Hui Lien

Client: Chia-Hui Lien

Бронзана награда A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Dizajn plakata

Estetika i kineski jezik je serija plakata zasnovana na dizajnu kineskih karaktera. Struktura svakog karaktera izgrađena je od njegovih radikalnih poteza, koji su predstavljeni u rotirajućim i postepenim rasporedima. Serija pretvara pisani tekst u vizuelne simbole i koristi dizajn fonta kao savremeni oblik izražavanja. Plakati, pozivnice i knjiga su odštampani kako bi se istakli oblici karaktera. Plakati su dimenzija 70 sa 100 centimetara. Rad predstavlja kineski jezik i karaktere kao trajno kulturno dobro orijentalne kulture.

The Recognition

About the Бронзана награда A' Design Award

Aesthetics and Chinese Dizajn plakata је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Aesthetics and Chinese Dizajn plakata буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Aesthetics and Chinese Dizajn plakata сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging
●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags
Chinese character design,Font design,poster design
Production Technology
In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge
The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research
Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration
2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration
October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow
The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Patents
Copyright©2019 CHIA-HUI LIEN. All rights reserved.
Image Credits
CHIA-HUI LIEN

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