2019 Admissions Welcome Package DGUT Poklon kutija za dobrodošlicu studentima by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
2019 Admissions Welcome Package DGUT Poklon kutija za dobrodošlicu studentima
by Ruikang Xie
Client: Xiexie Design
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #102057
The Design
About 2019 Admissions Welcome Package DGUT Poklon kutija za dobrodošlicu studentima
Paket dobrodošlice za upis 2019. godine je poklon kutija pripremljena za nove studente univerziteta u Dongguanu, Kina. Dizajn upotpunjuje trogodišnju vizuelnu seriju zasnovanu na prirodnom rastu, koja se kreće od sejanja i cvetanja do plodonošenja. Crvena lingnanska liči korišćena je kao osnovni motiv, a bočna strana otvora kutije isečena je u obliku šuplje siluete liči. Drvena razglednica je lasersko urezana i može se preklopiti u trodimenzionalni privezak u obliku liči. Kutija sadrži pisma, platnenu torbu, mapu lokalnih revolucionarnih znamenitosti, bedževe, nalepnice i propusnice.
The Recognition
About the Бронзана награда A' Design Award
2019 Admissions Welcome Package DGUT Poklon kutija za dobrodošlicu studentima је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да 2019 Admissions Welcome Package DGUT Poklon kutija za dobrodošlicu studentima буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. 2019 Admissions Welcome Package DGUT Poklon kutija za dobrodošlicu studentima сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
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