Yuyuan Road Baijiu Ambalaža za alkoholno piće by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2020
Yuyuan Road Baijiu Ambalaža za alkoholno piće
Client: Zhiyu Department (Shanghai) co. Ltd
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #102183The Design
About Yuyuan Road Baijiu Ambalaža za alkoholno piće
Yuyuan Road Baijiu je dizajn ambalaže za kineski alkoholni napitak proizveden u gradu Maotai, u provinciji Guizhou. Dizajn je inspirisan ulicom Yuyuan Road, istorijskom ulicom u Šangaju, kao i glavnom zgradom koja se na njoj nalazi. Logotip prikazuje element zgrade Paramount, prepoznatljive građevine i kulturnog simbola Šangaja. Spoljašnja kutija izrađena je od reciklirane plastike, boca je od keramike sa zlatnim sprej premazom, dok je poklopac plastičan. Dimenzije kutije su 100 x 100 x 290 milimetara. Cilj ambalaže je da potrošačima prenese duh šangajske kulture.
The Recognition
About the Бронзана награда A' Design Award
Yuyuan Road Baijiu Ambalaža za alkoholno piće је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Yuyuan Road Baijiu Ambalaža za alkoholno piće буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Yuyuan Road Baijiu Ambalaža za alkoholno piće сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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