Seasoning Series Design Primarna funkcija: Pakovanje začina by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2020
Seasoning Series Design Primarna funkcija: Pakovanje začina
by Zhang Jian-Must, Jiachun Zhou and Yiting Liu
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #102280The Design
About Seasoning Series Design Primarna funkcija: Pakovanje začina
Book Text: Dizajn serije začina predstavlja set pakovanja za soja sos, biber i senf. Posuda za soja sos izrađena je od kaolina, pečenog sa providnom glazurom, a poklopac i telo posude spojeni su pomoću konkavnih i konveksnih oznaka. Njen blago udubljen vrh omogućava da se kažiprst prirodno oslanja prilikom sipanja. Kesica za biber izrađena je od sulfatnog papira težine 135 grama, sa uvećanom zonom za stiskanje koja služi kao drška za lakše mućkanje. Biber se skuplja na dnu kesice radi jednostavnog kidanja i sipanja. Izdužena kesica za senf vakuumski je pakovana u PE foliju, što omogućava kontrolisano istiskivanje sadržaja.
The Recognition
About the Гвоздена награда A' Design Award
Seasoning Series Design Primarna funkcija: Pakovanje začina је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Seasoning Series Design Primarna funkcija: Pakovanje začina буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Seasoning Series Design Primarna funkcija: Pakovanje začina заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender. - Dimensions & Packaging
- Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125 - Tags
- Seasoning, Soy sauce, Pepper, Mustard, Packaging
- Production Technology
- Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion. - Design Challenge
- The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
- Research
- Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry. - Inspiration
- Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
- Project Duration
- The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
- Operation Flow
- The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out. - Team Members
- Jian Zhang
Jiachun Zhou
Yiting Liu - Image Credits
- Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;
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