Fresh Blood DG Youth Kulturna izložba by Ruikang Xie

Fresh Blood DG Youth Kulturna izložba by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн догађаја и дешавања Competition Category.

БронзанаДогађај· 2021

Fresh Blood DG Youth Kulturna izložba

by Ruikang Xie

Client: Xiexie Design

Бронзана награда A' Design Award Winner in Догађај Category

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Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Kulturna izložba

Fresh Blood DG Youth je kulturna izložba održana u Dongguanu, Kina. Izložba predstavlja šest lokalnih izlagača pod temom svežе ponude kulturne inovacije. Raspored je uređen poput pijace sa povrćem, sa rotirajućim lampama u obliku povrća postavljenim iznad redova tezgi. Šest lokalnih jela predstavlja identitet šest izlagača. Pošto prostor nije mogao da primi originalne radove, A5 leci su isečeni u oblike hrane, poput pečene guske, i odštampani sa tekstovima i slikama. Najveća papirna kesa meri 340 sa 380 milimetara.

The Recognition

About the Бронзана награда A' Design Award

Fresh Blood DG Youth Kulturna izložba је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Fresh Blood DG Youth Kulturna izložba буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Fresh Blood DG Youth Kulturna izložba сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen