Sierra Cantabria Etiketa za vino by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Sierra Cantabria Etiketa za vino
by Estudio Maba
Client: Bodegas y viñedos Sierra Cantabria
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
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About Sierra Cantabria Etiketa za vino
Sierra Cantabria je dizajn etikete za porodicu vina koje proizvodi tradicionalna španska vinarija. Asortiman je širok, pa etikete dele jedan vizuelni jezik uz zadržavanje suptilnih razlika između flaša. Heraldički simboli koje porodica koristi već 150 godina kombinovani su sa jasnom hijerarhijom tipografskih elemenata. Sistem stvara 53 kombinacije etiketa za bordo i burgundske flaše. Svaka etiketa je odštampana na pamučnom papiru sa visokim reljefom, utiskivanjem i potezima laka. Namera je stvaranje klasičnog i izražajnog asortimana sa doslednim imidžom brenda.
The Recognition
About the Сребрна награда A' Design Award
Sierra Cantabria Etiketa za vino је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Sierra Cantabria Etiketa za vino буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Sierra Cantabria Etiketa za vino је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- Wine, design, bottle, label, brand
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
- Research
- A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
- Inspiration
- The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
- Project Duration
- January to September 2019
- Operation Flow
- The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
- Patents
- Bodegas y Viñedos Sierra Cantabria
- Team Members
- Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño - Image Credits
- Estudio Maba
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