Interdependence Dizajn plakata by Haitao Song

Interdependence Dizajn plakata by Haitao Song is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Друштвени дизајн Competition Category.

ГвозденаДруштвени· 2020

Interdependence Dizajn plakata

by Haitao Song

Client: SongHaitao

Гвоздена награда A' Design Award Winner in Друштвени Category

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Colors

The Design

About Interdependence Dizajn plakata

Uzajamna zavisnost je plakat od javnog značaja kreiran da skrene pažnju na zaštitu divljih životinja. Plakat prikazuje tanjir za večeru. Na levoj strani leže uginule divlje životinje, slepi miš i pangolin. Na desnoj strani leži zaraženo ljudsko plućno krilo sa oblikom koronavirusa unutar njega. Krv životinja se širi formirajući oblik pluća, a krvni sudovi pluća nacrtani su kao grane drveta. Slika povezuje ishranu divljim životinjama sa infekcijom i poručuje da zaštita divljih životinja štiti i ljude. Plakat je dimenzija 70 sa 50 centimetara i izložen je na otvorenom prostoru i onlajn.

The Recognition

About the Гвоздена награда A' Design Award

Interdependence Dizajn plakata је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Interdependence Dizajn plakata буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Interdependence Dizajn plakata заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020