Pizzamax Idejno rešenje brenda by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2020
Pizzamax Idejno rešenje brenda
Client: Salvita Design
Бронзана награда A' Design Award Winner in Графика Category
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The Design
About Pizzamax Idejno rešenje brenda
Pizzamax je identitet brenda za manji lanac picerija u Litvaniji. Raniji identitet je mešao nekoliko grafičkih stilova i pružao kupcima slab osećaj prepoznatljivosti brenda. Redizajn koristi pojednostavljen logotip u crvenoj, crnoj i beloj boji, bojama koje se povezuju sa klasičnom italijanskom picom. Reči pizza i max su postavljene na različitim stranama vizitkarti i kutija za picu. Slova M i X imaju zakrivljene krajeve koji podsećaju na pekare koji nose pice ispruženim rukama. Identitet je primenjen na vizitkartama, memorandumu, kutijama za picu i odeći.
The Recognition
About the Бронзана награда A' Design Award
Pizzamax Idejno rešenje brenda је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Pizzamax Idejno rešenje brenda буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Pizzamax Idejno rešenje brenda сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
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