Catzz Мачји Кревет by Mirko Vujicic is a highly esteemed winner of the very prestigious 2020 Платинаста награда A' Design Award in Нега кућних љубимаца, играчке, потрепштине и производи за животиње Competition Category.

ПлатинастаНега кућних љубимаца· 2020

Catzz Мачји Кревет

by Mirko Vujicic

Client: Mirko Vujicic

Платинаста награда A' Design Award Winner in Нега кућних љубимаца Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catzz Мачји Кревет

Приликом дизајнирања Цатзз кревета за мачке, инспирацију су црпили како мачке тако и власници, као и потреба за обједињавањем функције, једноставности и лепоте. Током посматрања мачака, њихове јединствене геометријске карактеристике инспирисале су чисту и препознатљиву форму. Неки карактеристични обрасци понашања (нпр. Кретање ушију) постали су уграђени у корисничко искуство мачке. Такође, имајући на уму власнике, циљ је био створити комад намештаја који би могли прилагодити и поносно изложити. Штавише, било је важно осигурати лако одржавање. Све то омогућавају елегантан, геометријски дизајн и модуларна структура.

The Recognition

About the Платинаста награда A' Design Award

Catzz Мачји Кревет је добитник Платинасте награде A' Design Award, изузетно престижног признања које се додељује заиста изузетним, елегантним и величанственим дизајнима. Добитници Платинасте награде чуда су стварања, сведоци граница интелектуалне креативности, и показују ненадмашан професионализам и геније својих дизајнера. Очекује се да ови дизајни буду најпознатији радови који дефинишу естетику једне епохе, доприносе добробити друштва и померају границе уметности, науке, дизајна и технологије. Catzz Мачји Кревет показује трансцендентан ниво изврсности и без сумње чини свет бољим местом својим корисним и вредним особинама. Catzz Мачји Кревет је рад награђен Платинастом наградом A' Design Award који буди жеље, инспирише, узбуђује, одушевљава и изазива велику радост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.
Dimensions & Packaging: Product dimensions:
Width: 570 mm
Depth: 580 mm
Height: 610 mm

Triangular module (equilateral triangle) specifications:
Edge dimension: 288 mm
Thickness: 11 mm
Tags: cat bed, pet furniture, pet supplies, cat toys
Production Technology: Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.
Design Challenge: After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.
Research: The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.
Inspiration: I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.
Project Duration: The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.
Operation Flow: Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.