Woonwaard Korporativni identitet by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ЗлатнаГрафика· 2021
Woonwaard Korporativni identitet
Client: REBRANDT® — Dutch Masters in Rebranding
Златна награда A' Design Award Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #103738
The Design
About Woonwaard Korporativni identitet
Woonwaard je korporativni identitet kreiran za jedno od najvećih stambenih udruženja u Holandiji. Identitet je moderan, ali ozbiljan, i odiše smirenošću i spokojem. Dizajn predstavlja raznolikost stanara i pozitivne aspekte iznajmljivanja. Svaka primena dobija jedinstven skup krugova, preuzet iz osnovnog dizajna od više od 250 krugova u različitim kompozicijama i bojama. Štampani mediji koriste FSC sertifikovani papir sa šest Pantone boja plus crnom. Digitalne primene smanjuju upotrebu papira.
The Recognition
About the Златна награда A' Design Award
Woonwaard Korporativni identitet је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Woonwaard Korporativni identitet буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Woonwaard Korporativni identitet ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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