Mau Osnovna funkcija: Ambalaža za parfem by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2020
Mau Osnovna funkcija: Ambalaža za parfem
by Moe Nakagawa
Client: Moe Nakagawa
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Mau Osnovna funkcija: Ambalaža za parfem
Mau je dizajn ambalaže za voskani parfem inspirisan japanskom tradicijom. Ime Mau znači plesati dok se lebdi, a tema je mekoća i lakoća. Parfem je smešten u papirnu tubu od vašija, tradicionalnog japanskog papira. Dodir akvarela na vašiju izražava nežni karakter mirisa. Voskani parfem ima nizak sadržaj vode, pa se ambalaža može napraviti isključivo od papira, bez plastike. Blagi miris namenjen je ljudima kojima je parfem na bazi alkohola previše jak.
The Recognition
About the Сребрна награда A' Design Award
Mau Osnovna funkcija: Ambalaža za parfem је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Mau Osnovna funkcija: Ambalaža za parfem буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Mau Osnovna funkcija: Ambalaža za parfem је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense. - Dimensions & Packaging
- Product: Φ14 mm x Height 77mm
- Tags
- perfume, package, packaging design, Japan, washi, waxed perfume
- Production Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Design Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Inspiration
- The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. - Project Duration
- 2016-2019
- Operation Flow
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Team Members
- Art Direction & Design: Moe Nakagawa
- Image Credits
- Moe Nakagawa(all)
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