Heaven Gaia Enterijer modne prodavnice by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2020
Heaven Gaia Enterijer modne prodavnice
by Zhenhua Luo, Gongpu Zhao and Yanli Zhang
Client: Heaven Gaia
Сребрна награда A' Design Award Winner in Ентеријер Category
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- Verified Award Winner
- Verify Award Status for #104789
The Design
About Heaven Gaia Enterijer modne prodavnice
Heaven Gaia je enterijer flagship prodavnice dizajniran za luksuzni modni brend u umetničkom kvartu Pekinga. Prodavnica se prostire na 800 kvadratnih metara i omogućava izradu odeće po meri i odabir kompleta. Spiralno stepenište u predvorju omogućava prostoru da se transformiše iz prodajnog režima u modni režim, tako da kretanje po stepeništu može postati deo modne revije. Drvo i voda korišćeni su kao glavne teme. Voda je simulirana digitalnom tehnologijom, a vodopad čini pozadinu za odeću. Dva izloga povezuju enterijer i eksterijer.
The Recognition
About the Сребрна награда A' Design Award
Heaven Gaia Enterijer modne prodavnice је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Heaven Gaia Enterijer modne prodavnice буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Heaven Gaia Enterijer modne prodavnice је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
- Dimensions & Packaging
- 800 sqm
- Tags
- shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
- Production Technology
- digital simulation of wave, cast concret, CNC
- Design Challenge
- I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
- Research
- This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
- Inspiration
- Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
- Project Duration
- The project started in April 2019 and finished in December 30 2019 in Beijing.
- Operation Flow
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
- Team Members
- Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
- Image Credits
- Photographer: Simon Wu
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