Nirvana Brand Korporativni identitet by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2021
Nirvana Brand Korporativni identitet
by Viana Patricio Barbosa Neto
Client: Viana Patricio
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #106621The Design
About Nirvana Brand Korporativni identitet
Nirvana je korporativni identitet kreiran za prostor za meditaciju i holističke terapije. Dizajn se zasniva na jednostavnim geometrijskim oblicima raspoređenim na mrežnom sistemu radi očuvanja simetrije i balansa. Logotip kombinuje simbol beskonačnosti, cvet lotosa i meditativnu pozu. Vinsko crvena boja podseća na budističke odore, a žuta boja na ornamente koji se koriste u manastirima. Identitet je izrađen kao vektorska grafika, tako da logotip može biti smanjen ili uvećan bez gubitka detalja i primenjen na štampane i digitalne medije.
The Recognition
About the Гвоздена награда A' Design Award
Nirvana Brand Korporativni identitet је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Nirvana Brand Korporativni identitet буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Nirvana Brand Korporativni identitet заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
- Dimensions & Packaging
- The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
- Tags
- Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
- Production Technology
- In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
- Design Challenge
- One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result. - Research
- In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
- Inspiration
- The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
- Project Duration
- The project started in April 2020 and finished in June 2020 in Brazil.
- Operation Flow
- Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
- Image Credits
- Pexels
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