Novacolor Izložbeni salon boja by Peihe Xie is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
БронзанаЕнтеријер· 2021
Novacolor Izložbeni salon boja
by Peihe Xie
Client: AD Architecture
Бронзана награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #106881The Design
About Novacolor Izložbeni salon boja
Novacolor je izložbeni salon boja u Šantouu, provincija Guangdong, Kina. Enterijer se prostire na 180 kvadratnih metara i prikazuje više od 200 tekstura i nijansi boja. Salon zauzima ugao tržnog centra sa slabim protokom posetilaca, pa je privlačenje pažnje bilo centralni element dizajnerske strategije. Suženi otvor obeležava prelaz u prostor. Plava elipsoidna forma je obešena iznad i prati krivinu osnove. Materijali uključuju nerđajući čelik, boju, mikrocement, transparentnu foliju i staklo koje menja providnost. Zategnuta membranska struktura raspršuje meku svetlost preko izloženih proizvoda.
The Recognition
About the Бронзана награда A' Design Award
Novacolor Izložbeni salon boja је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Novacolor Izložbeni salon boja буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Novacolor Izložbeni salon boja сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
- Dimensions & Packaging
- Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass - Tags
- Art, Paint showroom, AD Architecture, Cinematic and dramatic
- Production Technology
- In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
- Design Challenge
- The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
- Research
- Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching. - Inspiration
- It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience. - Project Duration
- Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China - Operation Flow
- Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
- Team Members
- Chief designer: Xie Peihe
Design team: AD ARCHITECTURE - Image Credits
- Ouyang Yun
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