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Growing Tree Vešalica za kaput by Lei Yang, Shaohua Lei and Chengyong Li

Growing Tree Vešalica za kaput by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн намештаја Competition Category.


БронзанаНамештај· 2021

Growing Tree Vešalica za kaput

by Lei Yang, Shaohua Lei and Chengyong Li

Client: Ziel Home Furnishing Technology Co., Ltd

Бронзана награда A' Design Award Winner in Намештај Category

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The Design

About Growing Tree Vešalica za kaput

Rastuće drvo je vešalica za kapute namenjena deci. Visina Rastućeg drveta može se podešavati putem spiralne konstrukcije, tako da vešalica ostaje upotrebljiva kako deca rastu. Ideja prati način na koji mali izdanci rastu u visoka stabla. Geometrijski oblici čine kuke, a ista konstrukcija omogućava promenu njihovih uglova i visina. Okrugla osnova pruža podršku i stabilnost. Vedre boje podstiču decu da samostalno okače odeću, kape i školske torbe. Koristi se malo materijala, čime se produžava radni vek vešalice.

The Recognition

About the Бронзана награда A' Design Award

Growing Tree Vešalica za kaput је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Growing Tree Vešalica za kaput буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Growing Tree Vešalica za kaput сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
Dimensions & Packaging
Width 330mm, Depth 330mm, Height 1500mm
Tags
Growing, Rack, Children, Sustainable, Spin
Production Technology
Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
Design Challenge
Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
Research
Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
Inspiration
Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.
Project Duration
The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
Operation Flow
With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
Patents
Patent No:202030188414.8
Patent No:202020690491.8
Team Members
Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen

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