The Mask That Ate The Virus Maska koja uništava viruse by Birger Linke is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
The Mask That Ate The Virus Maska koja uništava viruse
by Birger Linke
Client: Birger Linke Design
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
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About The Mask That Ate The Virus Maska koja uništava viruse
Švajcarska biotehnološka kompanija Livinguard razvila je tekstil za maske za višekratnu upotrebu koji pri kontaktu inaktivira i uništava bakterije, gljivice i viruse (uključujući Covid 19). Ova ideja oživljava kroz pakovanje: maska dolazi u sterilnoj ambalaži. Priložena plastična traka animira – kada se pomera gore-dole – grafički prikaz virusa koji se u tom procesu jede, unoseći prijeko potreban humor u očajne dane. Kako bi se izbeglo mešanje maski među članovima porodice, a time i unakrsna kontaminacija, kopče za podešavanje u različitim bojama dolaze u posebnom omotu za personalizaciju svake maske.
The Recognition
About the Сребрна награда A' Design Award
The Mask That Ate The Virus Maska koja uništava viruse је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да The Mask That Ate The Virus Maska koja uništava viruse буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. The Mask That Ate The Virus Maska koja uništava viruse је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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