Town Longquan Tower Liquor Паковање by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Лимитирано издање и прилагођени дизајн Competition Category.
БронзанаЛимитирано издање· 2021
Town Longquan Tower Liquor Паковање
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
Бронзана награда A' Design Award Winner in Лимитирано издање Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Паковање
Дизајн користи концепт торња за извођење креативног, јединственог вина у облику боце који се надограђује у торањ, у Кини нема „троје без гозбе“ у коме је значење више од три, два пријатеља, пију вино није лепо. Особа која седи у медитацији на врху поклопца флаше значи да вино није само за ублажавање туге, већ и за интроспекцију кроз дегустацију вина.
The Recognition
About the Бронзана награда A' Design Award
Town Longquan Tower Liquor Паковање је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Town Longquan Tower Liquor Паковање буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Town Longquan Tower Liquor Паковање сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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