RV wine Ambalaža za vino by Hu Jijun is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
RV wine Ambalaža za vino
by Hu Jijun
Client: SIVA X Dreamatic Design
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #107706The Design
About RV wine Ambalaža za vino
RV je dizajn ambalaže za francusko vino koje se nudi kao vrhunska rezerva u ograničenom izdanju. Serija je ograničena na 6.000 boca crvenog vina, od kojih svaka sadrži 750 ml sa 13,5 procenata alkohola. Vizuelni jezik oslanja se na savremeni i sofisticirani modni stil Pariza, Francuska, i izražava izuzetan i jednostavan način života. Etiketa je izrađena tehnikama spot UV lakiranja, vrućeg žigosanja i sito štampe na reciklažnom PVC materijalu. Cilj je da brend bude lako prepoznatljiv i pamtljiv samo na osnovu ambalaže.
The Recognition
About the Бронзана награда A' Design Award
RV wine Ambalaža za vino је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да RV wine Ambalaža za vino буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. RV wine Ambalaža za vino сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
- Dimensions & Packaging
- Red Wine：13.5%vol, 750ml.
- Tags
- Premium, Pure, Fascinating, Unique, Contemporary
- Production Technology
- spot UV, Hot stamp print, and Screenprint on recyclable PVC
- Design Challenge
- How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.
Control the quality of various special printing processes during production. - Research
- In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
- Inspiration
- RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
- Project Duration
- The project started in April 2018 and finished in August 2019 in Shanghai.
- Team Members
- Hu Jijun
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