K11 Art House Primarna funkcija: Bioskop by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2021
K11 Art House Primarna funkcija: Bioskop
Client: K11 Art House by UA Cinemas
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
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About K11 Art House Primarna funkcija: Bioskop
K11 Art House je enterijer bioskopa smešten u Hongkongu, Kina. Dizajn je tematski osmišljen kao rezidencija na snežnoj planini, inspirisan švajcarskom alpskom arhitekturom, i unosi tradicionalne građevinske elemente u savremeni komercijalni prostor. Prostor se prostire na 6034 kvadratna metra i objedinjuje najmanje pet formata potrošnje, uključujući muzičku prodavnicu, otvoreni bar, izložbeni prostor, centar za nastupe i personalizovanu društvenu uslugu. Mermer, aluminijum, tekstil, tepih i staklo korišćeni su u čitavom prostoru. Namera je da se bioskop razvije u rekreativni kompleks.
The Recognition
About the Сребрна награда A' Design Award
K11 Art House Primarna funkcija: Bioskop је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да K11 Art House Primarna funkcija: Bioskop буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. K11 Art House Primarna funkcija: Bioskop је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
- Dimensions & Packaging
- Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm - Tags
- cinema, interior design, entertainment space, commercial space, renovation project
- Production Technology
- In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
- Design Challenge
- With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
- Research
- By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
- Inspiration
- Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
- Project Duration
- The project started in 2018 in HK, China and finished in 2019 in the same place.
- Operation Flow
- In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
- Patents
- Copyrights belong to Oft Interiors, 2019.
- Team Members
- CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
- Image Credits
- All images used in the submission was taken by Dennis Lo.
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