Harlem Advocacy Serija postera by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2021
Harlem Advocacy Serija postera
by Jiaqi Song
Client: Bandujo Advertising Design
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #107915The Design
About Harlem Advocacy Serija postera
Harlem Advocacy je serija reklamnih postera kreiranih za program zagovaranja javnog zdravlja sa sedištem u Harlemu, Njujork. Posteri kombinuju brend znak sa ilustrovanim ikonama, pri čemu svaka ikona predstavlja jednu uslugu, poput medicinske, socijalne, obrazovne ili podrške u vezi sa zapošljavanjem. Jedan glavni poster prikazuje sve ikone zajedno. Za javnu distribuciju, serija je podeljena na pojedinačne postere, od kojih svaki prikazuje jednu ikonu u velikom formatu. Vizuelni stil je inspirisan pop artom, kako bi lokalni stanovnici mogli brzo da prepoznaju usluge.
The Recognition
About the Бронзана награда A' Design Award
Harlem Advocacy Serija postera је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Harlem Advocacy Serija postera буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Harlem Advocacy Serija postera сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensions & Packaging
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Production Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Design Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Project Duration
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Operation Flow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
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