Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora by Yong Wong is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
ЗлатнаЕнтеријер· 2021
Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora
by Yong Wong
Client: Beijing Tongrentang Health
Златна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #108738The Design
About Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora
Tongrentang Zhima Health je iskustvena prodavnica koja se nalazi u Pekingu. Prodavnica se prostire na 5000 kvadratnih metara na tri sprata. Dodaci ishrani, hranljivi proizvodi i proizvodi za zdravstvenu negu koji uključuju zdravstvenu tehnologiju nude se na jednom mestu. U enterijeru su primenjene velike površine kontrastnih materijala, poput punog drveta i mesinga. Od prizemlja naviše predstavljene su četiri teme: savetovanje, ishrana, oporavak i lečenje. Prodavnica takođe služi kao udoban društveni prostor za kupce.
The Recognition
About the Златна награда A' Design Award
Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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