Haci Bekir Halva Паковање by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2021
Haci Bekir Halva Паковање
Client: Haci Bekir
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #109346The Design
About Haci Bekir Halva Паковање
Хаци Бекир је један од најстаријих брендова на свету и има огромно наслеђе. Иако се назив бренда аутоматски асоцира на квалитет и задовољство производом, тешко је да се тако стари бренд допадне новој генерацији. Уз растућу популарност халве у тренду турске хране, бренд је желео да искористи користи од ње и ажурира своје паковање халве. Једноставне, али привлачне шаре и боје нових дизајна омогућавају Хаци Бекиру да прошири свој домет и препознатљивост бренда. Дизајнерски обрасци и боје су инспирисани три састојка и текстуре халве.
The Recognition
About the Гвоздена награда A' Design Award
Haci Bekir Halva Паковање је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Haci Bekir Halva Паковање буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Haci Bekir Halva Паковање заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva. - Dimensions & Packaging
- This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
- Tags
- packaging, box, design, patterns, food
- Production Technology
- The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
- Design Challenge
- The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
- Research
- The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
- Inspiration
- The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
- Project Duration
- The project started in December 2019 and finished in February 2020, in Istanbul.
- Operation Flow
- The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
- Image Credits
- Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.
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