Eastern Blocks Betonski nakit by Gerda Liudvinaviciute

Eastern Blocks Betonski nakit by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн накита Competition Category.

СребрнаНакит· 2021

Eastern Blocks Betonski nakit

by Gerda Liudvinaviciute

Client: Celsius 273

Сребрна награда A' Design Award Winner in Накит Category

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Colors

The Design

About Eastern Blocks Betonski nakit

Eastern Blocks je kolekcija betonskog nakita inspirisana istočnoevropskim panelnim stambenim blokovima. Kolekcija obuhvata ogrlice i minđuše koje prate oblike montažnih stambenih zgrada. Beton se koristi zato što je materijal lak, nealergen i teško lomljiv. Svaki komad počinje kao trodimenzionalni crtež, praćen prototipovima i silikonskim kalupima za livenje. Gotovi betonski delovi se zatim spajaju sa srebrom i kožom. Kolekcija poziva na svež pogled na istočnoevropsko arhitektonsko nasleđe.

The Recognition

About the Сребрна награда A' Design Award

Eastern Blocks Betonski nakit је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Eastern Blocks Betonski nakit буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Eastern Blocks Betonski nakit је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
Dimensions & Packaging: Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
Tags: concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
Production Technology: I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
Design Challenge: To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
Research: I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
Inspiration: The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
Project Duration: This project started as an idea 2018 but I finished this collection 2020.
Operation Flow: Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
Team Members: Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
Image Credits: Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte