Landscape Poklon kutija by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
Landscape Poklon kutija
by JiaXin Qiu
Client: Artaste
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Landscape Poklon kutija
Pejzaž je poklon kutija dizajnirana za tradicionalne kineske mesečeve kolače. Ambalaža prikazuje prizor talasa, planina i meseca, sa zecom iz kineske mitologije koji trči po moru. Planine koriste tradicionalnu kinesku boju Danksija. Trodimenzionalni prizor izgrađen je od ravnih papirnih listova, a svaki list postavljen je na jednakoj udaljenosti od napred ka nazad. Papir se štampa, a zatim se detaljno gravira laserom. Fioke u osnovi drže mesečeve kolače, a dodatne fioke unutar prizora drže noževe i viljuške. Upotreba papira održava troškove proizvodnje niskim.
The Recognition
About the Сребрна награда A' Design Award
Landscape Poklon kutija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Landscape Poklon kutija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Landscape Poklon kutija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
- Dimensions & Packaging
- Width175mm depth175mm height275mm
- Tags
- Chinese, paper cut, 3D, Installation art
- Production Technology
- The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
- Design Challenge
- This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
- Research
- Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
- Inspiration
- In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
- Project Duration
- The project completed in Shanghai in July 2020
- Operation Flow
- There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.
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