Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića by Zhaoxin Zhu and Dongyan Ruan is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića
by Zhaoxin Zhu and Dongyan Ruan
Client: Jiangsu Yanghe Distillery Co., Ltd
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #110714The Design
About Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića
Yanghe Personal Letters Baijiu je ambalaža za kineski alkoholni napitak proizveden u Sukijenu, provincija Đijangsu, oblasti poznatoj po proizvodnji alkoholnih pića. Dizajn prikazuje kaligrafiju kineskih književnika u formi rukom pisanih pisama, dok lokalna mapa prikazuje reke, jezera i močvarna područja koja okružuju destileriju. Boca je izrađena od keramike sa mat belom glazurom, a poklopac boce može se koristiti kao čaša za piće. Spoljašnja kutija je izrađena od ekološki prihvatljivog talasastog papira, obavijenog papirnim omotom, a kutija se lako otvara.
The Recognition
About the Бронзана награда A' Design Award
Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Yanghe Personal Letters Baijiu Ambalaža za alkoholna pića сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
- Dimensions & Packaging
- 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
- Tags
- Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
- Production Technology
- 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover. - Design Challenge
- "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
- Research
- This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
- Inspiration
- The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
- Project Duration
- The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
- Operation Flow
- Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
- Team Members
- Designer: Dongyan Ruan
- Image Credits
- Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.
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