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Mastermentors Veb sajt by Rounak Bose

Mastermentors Veb sajt by Rounak Bose is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн веб-сајтова и веб дизајн Competition Category.


ГвозденаВеб· 2021

Mastermentors Veb sajt

by Rounak Bose

Client: Mastermentors

Гвоздена награда A' Design Award Winner in Веб Category

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Verified Award Winner

Verify Award Status for #110801

Colors

The Design

About Mastermentors Veb sajt

Mastermentors je onlajn platforma za podučavanje i učenje koja povezuje studente sa talentovanim lokalnim stručnjacima. Platforma posvećuje jednaku pažnju i iskustvu mentora i iskustvu studenata. Posetioci mogu da pregledaju najbolje kurseve, profile mentora i članke na blogu koji objašnjavaju svaku oblast rada. Raspored je responzivan, tako da struktura ostaje jasna i uređena na bilo kojoj veličini ekrana. Sajt je izrađen kao progresivna veb aplikacija, a dizajn je usavršavan kroz brojne iteracije kako bi se postigla ravnoteža između jednostavnosti korišćenja i doteranog izgleda.

The Recognition

About the Гвоздена награда A' Design Award

Mastermentors Veb sajt је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Mastermentors Veb sajt буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Mastermentors Veb sajt заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
Dimensions & Packaging
Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
Tags
mastermentors, website, design, ui design, visual design, web design
Production Technology
Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
Design Challenge
The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
Research
The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
Inspiration
The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
Project Duration
The project started in November 2019 and finished in February 2020, in Kolkata, India.
Operation Flow
The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
Team Members
Rounak Bose
Image Credits
Images belong to Rounak Bose

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