Display Of Guilin Scenery Pakovanje paste za zube by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2021
Display Of Guilin Scenery Pakovanje paste za zube
Client: Guilin Sanjin Group Co., Ltd.
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #110995The Design
About Display Of Guilin Scenery Pakovanje paste za zube
Prikaz predela Guilina je pakovanje paste za zube kreirano za brend sa sedištem u Guilinu, Kina. Dva lokalna predela, reka Li i terase Longšeng, ilustrovana su u tradicionalnom kineskom slikarskom stilu kako bi prikazali poreklo proizvoda i njegov prirodni karakter. Spoljašnja kutija izrađena je od belog kartona od 350 grama sa mat laminacijom i providnim ultraljubičastim premazom. Tuba kombinuje slojeve plastike i aluminijuma. Umesto da naglašava samo funkcionalnost, dizajn gradi prepoznatljivu vizuelnu vezu sa pejzažom poznatim mnogim potrošačima.
The Recognition
About the Гвоздена награда A' Design Award
Display Of Guilin Scenery Pakovanje paste za zube је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Display Of Guilin Scenery Pakovanje paste za zube буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Display Of Guilin Scenery Pakovanje paste za zube заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
- Dimensions & Packaging
- Outer box,45mm*35mm*190mm
tube,94mm*146mm - Tags
- Emotional resonance, uniqueness, product origin, Guilin scenery
- Production Technology
- Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX - Design Challenge
- Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
- Research
- Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
- Inspiration
- The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery. - Project Duration
- April 22, 2020 to May 12, 2020.
- Operation Flow
- Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
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