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Renata-A Ambalaža za šampon by Hsiao Che Hou

Renata-A Ambalaža za šampon by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.


СребрнаПаковање· 2021

Renata-A Ambalaža za šampon

by Hsiao Che Hou

Client: Renata

Сребрна награда A' Design Award Winner in Паковање Category

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The Design

About Renata-A Ambalaža za šampon

Renata-A je bočica za šampon dizajnirana za brend za negu kose. Telo bočice napravljeno je od materijala biološkog porekla dobijenog od odbačenih stabljika čaja koje su prikupljene od uzgajivača čaja na Tajvanu. Ovaj materijal zamenjuje 40 procenata petrohemijske plastike i pomaže u smanjenju emisije ugljenika. Bočica je izdržljiva kao i konvencionalne plastične posude, može se reciklirati i ne oslobađa toksične supstance u zemljište nakon spaljivanja. Ambalaža sadrži šampon napravljen sa ekstraktima kineskih biljaka, a dizajn odražava temu regeneracije.

The Recognition

About the Сребрна награда A' Design Award

Renata-A Ambalaža za šampon је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Renata-A Ambalaža za šampon буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Renata-A Ambalaža za šampon је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging
8cm x 3.5cm x 16cm
Tags
Package Design, Visual Design, Brand Design
Production Technology
PLA(Biomass Plastics) / HDPE / Paper
Design Challenge
RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research
RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration
RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration
2019 in Taoyuan / Taiwan
Operation Flow
NA
Patents
NA
Team Members
NA
Image Credits
DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU

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