Germain Robin California Brandy Etiketa za flašu, identitet brenda by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
Germain Robin California Brandy Etiketa za flašu, identitet brenda
Client: E&J Gallo
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Germain Robin California Brandy Etiketa za flašu, identitet brenda
Germain-Robin California Brandy predstavlja identitet brenda i dizajn etikete za flašu brendija proizvedenog u Kaliforniji. Vizuelni identitet je čist i jednostavan, odražavajući neulepšan, ali beskompromisan karakter brenda. Logotip slaže imena dva osnivača jedno iznad drugog, razdvojena tankom linijom, kako bi izrazio ravnotežu između mašte i strogosti u izvedbi. Kalifornijski Alembic brendi nosi belu etiketu od zanatski izrađenog papira koja crvenom bojom ističe varijantu, uz precizan opis metoda destilacije i odležavanja.
The Recognition
About the Бронзана награда A' Design Award
Germain Robin California Brandy Etiketa za flašu, identitet brenda је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Germain Robin California Brandy Etiketa za flašu, identitet brenda буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Germain Robin California Brandy Etiketa za flašu, identitet brenda сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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