XQ New Year Gift Box Primarna funkcija: Pakovanje poklon kutije by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
XQ New Year Gift Box Primarna funkcija: Pakovanje poklon kutije
by Shaofeng Pan
Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #112702The Design
About XQ New Year Gift Box Primarna funkcija: Pakovanje poklon kutije
Tekst knjige: XQ novogodišnja poklon kutija je dizajn pakovanja kreiran za svečani poklon set. Kutija je napravljena 2019. godine, godine svinje po kineskom lunarnom kalendaru. Crvena boja se koristi iznutra, a zlatna spolja. U centru se nalazi kružni motiv formiran od kupleta, plesa lava, lotosovog cveta, šarana i ratne zastave, kombinovan sa dvanaest sazvežđa. Set sadrži pozlaćenu svinju, prolazne beleške, komemorativne novčiće, kalendar i pozlaćenu olovku. Metode proizvodnje uključuju trodimenzionalno reljefno oblikovanje, kapanje plastike i bronzanje.
The Recognition
About the Бронзана награда A' Design Award
XQ New Year Gift Box Primarna funkcija: Pakovanje poklon kutije је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да XQ New Year Gift Box Primarna funkcija: Pakovanje poklon kutije буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. XQ New Year Gift Box Primarna funkcija: Pakovanje poklon kutije сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
- Production Technology
- By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
- Inspiration
- The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.
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