Hotel New Grand Ready-to-eat Meals Ambalaža za hranu by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2021
Hotel New Grand Ready-to-eat Meals Ambalaža za hranu
Client: Hotel New Grand
Златна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #114030The Design
About Hotel New Grand Ready-to-eat Meals Ambalaža za hranu
Hotel New Grand gotova jela je dizajn ambalaže za pripremljenu hranu, uključujući goveđi kari, pileći kari i sos za napolitan pastu. Kutija je izrađena od kartona i koristi motiv velikog lonca za kuvanje kao svoj glavni grafički element. Minimalistički dizajn izbegava ilustracije i fotografije hrane koje se često viđaju na ambalaži gotovih jela. Namera je da se prenesu tradicija i prestiž klasičnog hotela u Jokohami sa dozom duhovitosti. Ambalaža je pogodna za obroke kod kuće, a bira se i kao poklon.
The Recognition
About the Златна награда A' Design Award
Hotel New Grand Ready-to-eat Meals Ambalaža za hranu је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Hotel New Grand Ready-to-eat Meals Ambalaža za hranu буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Hotel New Grand Ready-to-eat Meals Ambalaža za hranu ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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