Times Pavilion Primarna funkcija: Izložbeni paviljon by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2021
Times Pavilion Primarna funkcija: Izložbeni paviljon
by Sangu Design Guangzhou Co. Ltd.
Client: Sangu Design Guangzhou Co. Ltd.
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
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About Times Pavilion Primarna funkcija: Izložbeni paviljon
Times paviljon je izložbeni prostor kreiran za kinesko preduzeće za nekretnine. Paviljon odstupa od statičnih unutrašnjih rasporeda. Pokretni zid, sačinjen od velikih LED ekrana, može se preklopiti i premestiti duž šine. Povezanost šine, mehanizma i programa pomera zid napred i nazad kako bi se promenio prostor. Ekrani prikazuju istoriju razvoja kompanije i mogu se ažurirati u realnom vremenu, što smanjuje rasipanje materijala kod štampanih prikaza. Raspored prati kretanje čoveka i formira neprekidnu panoramsku rutu.
The Recognition
About the Сребрна награда A' Design Award
Times Pavilion Primarna funkcija: Izložbeni paviljon је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Times Pavilion Primarna funkcija: Izložbeni paviljon буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Times Pavilion Primarna funkcija: Izložbeni paviljon је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
- Dimensions & Packaging
- In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
- Tags
- People, Brand, Exhibition, Space, Culture
- Production Technology
- The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
- Design Challenge
- The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
- Research
- Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
- Inspiration
- Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
- Project Duration
- The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
- Operation Flow
- Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
- Team Members
- Teng Gu, Rui Hua Chen
- Image Credits
- Teng Gu
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