C-MAX Branding Identity Brend identitet by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2021
C-MAX Branding Identity Brend identitet
by Fengnan Lin
Client: C-Max
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #114759The Design
About C-MAX Branding Identity Brend identitet
Book Text: C-MAX Brend Identitet je program vizuelnog identiteta kreiran za tehnološku kompaniju koja se bavi računarstvom u oblaku (cloud computing) i velikim podacima (big data). Logotip spaja slova CMAX sa uobičajenim kodnim simbolima, uključujući ugaone zagrade, crtu i strelicu, koji predstavljaju proračun i uređeno kretanje podataka. Crna boja izražava preciznost, dok šarena pomoćna grafika ukazuje na svetli svet izgrađen tehnologijom. Identitet je primenjen na poslovne kartice, radne kartice, notese i platnene torbe, korišćenjem četvorobojne štampe i UV lakiranja.
The Recognition
About the Бронзана награда A' Design Award
C-MAX Branding Identity Brend identitet је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да C-MAX Branding Identity Brend identitet буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. C-MAX Branding Identity Brend identitet сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
- Dimensions & Packaging
- Note book:180mmx130mm; Canvas bag:320mmx390mm
- Tags
- Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
- Production Technology
- Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
- Design Challenge
- Looking for representative symbols and languages of computing classes.
- Research
- Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
- Inspiration
- People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo. - Project Duration
- Guangzhou,Guangdong Province,China,January 1,2020
- Operation Flow
- Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
- Patents
- Copyrights belong to Fengnan Lin, 2020.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Liqing Xian - Image Credits
- Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
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