Beimu Enterijer flagship prodavnice by Huson is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
БронзанаЕнтеријер· 2021
Beimu Enterijer flagship prodavnice
by Huson
Client: Beimu Home
Бронзана награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #116018The Design
About Beimu Enterijer flagship prodavnice
Beimu je enterijer flagship prodavnice u Dongguanu, Kina, površine 800 kvadratnih metara. Dizajn umanjuje isticanje proizvoda i naglašava sam prostor, tako da posetioce zaokuplja karakter enterijera. Fasada je isečena u crno-bele blokove jednostavnim linijama. Pored logotipa brenda, otvoren je jedan prozor od 3,3 kvadratna metra, stvarajući uzajaman pogled između unutrašnjosti i spoljašnjosti. Crvena i crna boja formiraju izduženi prolaz koji usporava kretanje. Stolovi i stolice različitih dimenzija nude nekoliko postavki za sastanke, odmor i razgovor.
The Recognition
About the Бронзана награда A' Design Award
Beimu Enterijer flagship prodavnice је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Beimu Enterijer flagship prodavnice буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Beimu Enterijer flagship prodavnice сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.
The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form - Dimensions & Packaging
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- Tags
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
- Production Technology
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
- Design Challenge
- Symbol and spirit communication of brand building
- Research
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- Inspiration
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- Project Duration
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- Operation Flow
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents. - Team Members
- HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo - Image Credits
- Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020
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