Cosmetea Pop Up Dizajn enterijera maloprodajnog prostora by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
ЗлатнаЕнтеријер· 2021
Cosmetea Pop Up Dizajn enterijera maloprodajnog prostora
Client: Nax Architects
Златна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #117099The Design
About Cosmetea Pop Up Dizajn enterijera maloprodajnog prostora
Cosmetea Pop Up je maloprodajni i izložbeni prostor u Šangaju, u Kini. Prostor od 9 kvadratnih metara zauzima nekadašnji restoran kuvanih knedli u ulici Jujuan, ulici sa više od 100 godina istorije. Dizajn kombinuje čaj sa kozmetikom. Dramatičan otvor na fasadi, inspirisan formom bokala za čaj iz logotipa brenda, prostire se u uzak kružni tunel obložen ogledalskim nerđajućim čelikom i osvetljen LED trakama. Police su umetnute u posebno izrađene žlebove zasnovane na spojevima na čep i rupu. Crveni zidni ormar služi za izlaganje i odlaganje.
The Recognition
About the Златна награда A' Design Award
Cosmetea Pop Up Dizajn enterijera maloprodajnog prostora је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Cosmetea Pop Up Dizajn enterijera maloprodajnog prostora буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Cosmetea Pop Up Dizajn enterijera maloprodajnog prostora ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Team Members
- Chief designers: Lina Chan, Yiting Ma, Jo Jiao
- Image Credits
- Raitt Liu
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