Vitra RimEx Wall Hung Series Промотивна анимација by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн филма, видеа и анимације Competition Category.
ГвозденаФилм· 2021
Vitra RimEx Wall Hung Series Промотивна анимација
Client: Digital Panorama
Гвоздена награда A' Design Award Winner in Филм Category
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- Verified Award Winner
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The Design
About Vitra RimEx Wall Hung Series Промотивна анимација
Vitra RimEx серија зидних WC шоља је скуп од три промотивна анимирана филма направљена за серију зидних WC шоља без обода. Сваки филм траје петнаест секунди и приказан је у пуној високој резолуцији при двадесет пет кадрова у секунди. Филмови су у потпуности рачунарски генерисани. Сви елементи су моделовани и анимирани у софтверу за тродимензионалну графику, затим рендеровани, комбиновани са симулацијом течности и композитирани. Вода и керамичке површине приказане су у једноставном и свежем окружењу како би се објаснило лако одржавање и хигијенски дизајн ове серије производа.
The Recognition
About the Гвоздена награда A' Design Award
Vitra RimEx Wall Hung Series Промотивна анимација је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Vitra RimEx Wall Hung Series Промотивна анимација буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Vitra RimEx Wall Hung Series Промотивна анимација заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
- Dimensions & Packaging
- 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
- Tags
- Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
- Research
- Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
- Inspiration
- The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
- Project Duration
- Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
- Operation Flow
- This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
- Patents
- Copyrights belong to VitrA Eczacibasi, 2019
- Team Members
- Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
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