Family Series Ambalaža za Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
Family Series Ambalaža za Baijiu
by Mason Wang
Client: Gui Brewery Co., Ltd.
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #117380The Design
About Family Series Ambalaža za Baijiu
Porodična serija je dizajn ambalaže za bajđiju ukusa maotai, kreiran za četiri velika životna događaja u tradicionalnoj kineskoj kulturi: venčanje, rođenje deteta, rođendan i unapređenje u karijeri. Svako pakovanje koristi crvenu i zlatnu boju, koje se povezuju sa proslavom i plemenitošću. Šare uključuju luan i feng za venčanje, kilina za decu, šarana i zlatnog zmaja za napredovanje u karijeri, kao i bor i belog ždrala za dugovečnost. Dekorativni delovi flaše izrađeni su livenjem cink-legure pod pritiskom, sa reljefnim efektom i pozlatom. Dvodelni zatvarač se oštećuje prilikom otvaranja, što pomaže u sprečavanju falsifikovanja.
The Recognition
About the Бронзана награда A' Design Award
Family Series Ambalaža za Baijiu је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Family Series Ambalaža za Baijiu буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Family Series Ambalaža za Baijiu сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
- Production Technology
- 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery. - Design Challenge
- The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
- Inspiration
- The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
- Project Duration
- This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
- Operation Flow
- Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
- Team Members
- Wuhan Pufan Advertising Co., Ltd
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