Fenyangwang Primarna funkcija: Ambalaža za žestoka pića by Neptune Team is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
Fenyangwang Primarna funkcija: Ambalaža za žestoka pića
by Neptune Team
Client: Neptune Team
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #117401The Design
About Fenyangwang Primarna funkcija: Ambalaža za žestoka pića
Tekst knjige: Fenyangwang je ambalaža za žestoka pića kreirana za tridesetu godišnjicu jedne kineske destilerije. Dizajn se zasniva na kineskom kalendaru, uobičajenom alatu koji se koristi za beleženje vremena u svakodnevnom životu i radu. Svakog dana se otkine po jedna stranica da bi se označio dolazak novog dana. Na ovoj ambalaži, stranice kalendara od pre trideset godina ostaju na svom mestu, prikazujući datum destilacije u retro stilu. Kutija je izrađena od kartona i završno obrađena tehnologijom štampe. Dimenzije su 145 sa 90 sa 235 milimetara. Cilj je da se izrazi trideset godina iskustva.
The Recognition
About the Сребрна награда A' Design Award
Fenyangwang Primarna funkcija: Ambalaža za žestoka pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Fenyangwang Primarna funkcija: Ambalaža za žestoka pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Fenyangwang Primarna funkcija: Ambalaža za žestoka pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
- Dimensions & Packaging
- 145mm*90mm*235mm
- Tags
- Liquor, packaging, liquor packaging, creative packaging
- Production Technology
- Cardboard box，Printing technology
- Design Challenge
- Visual symbolization
- Research
- The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
- Inspiration
- The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
- Project Duration
- Start in October 2020 and finish in December 2020
- Operation Flow
- Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
- Team Members
- Bxl Neptune Team
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