Moneta Identitet brenda by Kyle Mani is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2021
Moneta Identitet brenda
by Kyle Mani
Client: Moneta Intel
Сребрна награда A' Design Award Winner in Графика Category
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The Design
About Moneta Identitet brenda
OWDT je angažovan da dizajnira fleksibilan sistem identiteta koji je dinamičan i tehnički sveobuhvatan. Učinili smo svojim ciljem da istaknemo tehnologije koje Moneta koristi u brend znaku. Dizajn je uspešno prevazišao izazov balansiranja geolokacijskih karakteristika brenda i vizuelnih prikaza tipova podataka. Monetin identitet brenda sada jasno vodi svoju visoko tehničku publiku ka najdinamičnijoj geolokacijskoj tehnologiji na svetu.
The Recognition
About the Сребрна награда A' Design Award
Moneta Identitet brenda је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Moneta Identitet brenda буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Moneta Identitet brenda је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
- Dimensions & Packaging
- This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
- Tags
- branding, web design, identity design, logo design
- Production Technology
- There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
- Design Challenge
- In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
- Research
- Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
- Inspiration
- We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
- Project Duration
- 6 months, Houston, Texas, USA
- Operation Flow
- Moneta's brand identity leads the technical audience to Geopositioning technology.
- Patents
- Patent Pending
- Team Members
- OWDT as an organization has been responsible for the development of this product.
- Image Credits
- Patent Pending
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