H900 Primarna funkcija: Ambalaža za fen za kosu by Xiaomi is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
H900 Primarna funkcija: Ambalaža za fen za kosu
by Xiaomi
Client: Xiaomi
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #118672The Design
About H900 Primarna funkcija: Ambalaža za fen za kosu
Tekst knjige: H900 je dizajn ambalaže kreiran za fen za kosu. Ambalaža je inspirisana motorom velike brzine, rotorom i vazdušnim kanalom smeštenim unutar proizvoda. Složena unutrašnja kola i vazdušni kanali pretvoreni su u fine linijske šare na spoljašnjoj površini. Za štampanje ovih šara koriste se reljefna štampa i lasersko vruće utiskivanje. U kombinaciji sa filmovima u boji, površina prikazuje različiti sjaj boja pod različitim uglovima gledanja. Reljefne linije se takođe mogu osetiti rukom. Kutija je široka 280 mm, duboka 102 mm i visoka 320 mm.
The Recognition
About the Сребрна награда A' Design Award
H900 Primarna funkcija: Ambalaža za fen za kosu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да H900 Primarna funkcija: Ambalaža za fen za kosu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. H900 Primarna funkcija: Ambalaža za fen za kosu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
- Dimensions & Packaging
- Width280mm x Depth102mm x Height320mm
- Tags
- hire dyer, packaging, stamping, black, white
- Production Technology
- In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
- Design Challenge
- There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
- Research
- Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
- Inspiration
- The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
- Project Duration
- July 2020 Bejing and finished in November in Beijing, China.
- Operation Flow
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
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