Xixia King Vino by Bo Yang is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
Xixia King Vino
by Bo Yang
Client: Beijing Bofly Design Co.,Ltd
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #118809The Design
About Xixia King Vino
Ovo je dizajn pakovanja vina. Oblik etikete ima formu hrastovog bureta. Zlatni deo podseca na vino koje polako teče niz burad, pametno formirajući oblik čaše. Kada držite bocu vina, kao da držite zlatnu čašu u svojoj ruci. Uzorci sa udubljenom i ispupčenom teksturom na etiketi inspirisani su stenskim slikama. Font logotipa brenda Xixia King dizajniran je u stilu drevnih Xixia pisama, što mu daje izražene regionalne kulturne karakteristike.
The Recognition
About the Бронзана награда A' Design Award
Xixia King Vino је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Xixia King Vino буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Xixia King Vino сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
- Dimensions & Packaging
- Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
- Tags
- Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
- Production Technology
- The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
- Design Challenge
- How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
- Inspiration
- The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
- Project Duration
- The project started in January 2020 in Beijing and finished in March 2020 in Beijing.
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