QingJing Primarna funkcija: Ambalaža za čaj by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2021
QingJing Primarna funkcija: Ambalaža za čaj
by Xue Jiang
Client: 869 School of Design
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #119556The Design
About QingJing Primarna funkcija: Ambalaža za čaj
Book Text: QingJing je dizajn ambalaže za kineski stenski čaj. Naziv je preuzet iz klasičnog kineskog teksta i odnosi se na tišinu i meditaciju. Grafika na površini zasnovana je na tehnici slikanja tušem, a slika se, u zavisnosti od ugla posmatranja, može čitati i kao leptir i kao Buda. Šest grupa slika stvara različite vizuelne efekte iz različitih perspektiva. Čaj se čuva u keramičkoj posudi, jer keramika ne reaguje sa čajem i ne upija njegov miris. Uobličeno telo posude i dobro prilagođen poklopac omogućavaju lako otvaranje i zatvaranje.
The Recognition
About the Бронзана награда A' Design Award
QingJing Primarna funkcija: Ambalaža za čaj је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да QingJing Primarna funkcija: Ambalaža za čaj буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. QingJing Primarna funkcija: Ambalaža za čaj сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
- Dimensions & Packaging
- Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm - Tags
- Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
- Production Technology
- According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of. - Design Challenge
- n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
- Research
- Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software. - Inspiration
- We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
- Project Duration
- The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
- Operation Flow
- "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.
- Team Members
- Creative Director:Xue Jiang
Designer:Jing Hu
Model Design:Mohan Liu
Illuetrator:Min Li
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