Rename Дизајнерска изложба by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2021
Rename Дизајнерска изложба
by Xue Jiang
Client: 869 School of Design
Гвоздена награда A' Design Award Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #119760
The Design
About Rename Дизајнерска изложба
Reнejm је дизајнерска изложба која преиспитује идеју стандарда и мерења. Изложба користи визуелни језик преузет из алата за мерење. Илустрација, колаж и фотографија су комбиновани, а четири основна облика из сета троуглова су нацртана и састављена у форме лептира. Дугачак ролат папира функционише попут мерне траке, тако да посетиоци могу изабрати или направити колаж-сегмент који одговара њиховом карактеру и понети га у фолдер-кеси. За поставку изложбе коришћени су транспарентна ПВЦ тканина и ролат папира.
The Recognition
About the Гвоздена награда A' Design Award
Rename Дизајнерска изложба је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Rename Дизајнерска изложба буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Rename Дизајнерска изложба заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
- Dimensions & Packaging
- Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm - Tags
- Rename, standard, measurement, ruler
- Production Technology
- Transparent PVC cloth, toilet paper roll paper
- Design Challenge
- The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
- Research
- Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
- Inspiration
- Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
- Project Duration
- This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
- Operation Flow
- This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
- Team Members
- Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu - Image Credits
- Creator Wu Huizi，in 2021，RENAME
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