Cat With Fruits Ilustracija za ambalažu by Rui Deng is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2021
Cat With Fruits Ilustracija za ambalažu
by Rui Deng
Client: Hengdian college of film&television
Сребрна награда A' Design Award Winner in Графика Category
Verified Award Winner
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About Cat With Fruits Ilustracija za ambalažu
Cat With Fruits je serija ilustracija kreiranih za ambalažu brenda sušenog voća. Svaka ilustracija prikazuje mačke koje se igraju sa različitim voćem. Boje su preuzete sa fotografija prirode snimljenih kamerom mobilnog telefona, a zatim su desaturisane kako bi se stvorili nežni tonovi. Crteži su izrađeni u programu Photoshop CC 2020 u A4 formatu, dimenzija 297 sa 210 milimetara. Prirodna paleta boja podržava čist i ekološki karakter proizvoda. Serija sledi ideju naturalizma i ima za cilj da posmatračima pruži utisak smirenosti i udobnosti.
The Recognition
About the Сребрна награда A' Design Award
Cat With Fruits Ilustracija za ambalažu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Cat With Fruits Ilustracija za ambalažu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Cat With Fruits Ilustracija za ambalažu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
- Dimensions & Packaging
- A4:297 x 210 mm for non-physical design.
- Tags
- Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
- Production Technology
- This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
- Design Challenge
- Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style. - Research
- This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
- Inspiration
- Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
- Project Duration
- The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
- Operation Flow
- Discuss design concepts, collect materials, and draw sketches.
- Patents
- Patent No
- Team Members
- Chao Yang
- Image Credits
- Image #1-5:Illustrator,Rui Deng,2020.
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