Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt by Jimmy Chew is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2021
Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt
by Jimmy Chew
Client: Sogurt
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #119936The Design
About Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt
Sogurt With Love and All Things Good je dizajn ambalaže za čaše sa smrznutim jogurt sladoledom. Svježe nijanse boja koriste se kako bi odrazile pristupačan, vedar i elegantan ton brenda. Preklopljene ilustracije oličavaju spoj ključnih sastojaka u okviru svakog pažljivo osmišljenog ukusa. Tipografija, ikonografija i raspored elemenata organizovani su tako da jasno prikažu informacije o proizvodu i omoguće lako čitanje. Plastični poklopac prethodne ambalaže zamijenjen je papirnim poklopcem. Svaka čaša sadrži 125 mililitara i široka je 74 milimetra.
The Recognition
About the Гвоздена награда A' Design Award
Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.
Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour. - Dimensions & Packaging
- 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup - Tags
- Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
- Production Technology
- Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.
By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values. - Design Challenge
- The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
- Research
- The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.
These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience. - Inspiration
- Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.
The ultimate intention is a visual identity specially created to accentuate positivity and liveliness. - Project Duration
- The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
- Operation Flow
- The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.
The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability. - Team Members
- Creative Director : Jimmy Chew
Designer : Jimmy Chew - Image Credits
- Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.
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