Rtl Primarna funkcija: Enterijer radio stanice by Evolution Design is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2021
Rtl Primarna funkcija: Enterijer radio stanice
Client: Evolution Design
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #120048The Design
About Rtl Primarna funkcija: Enterijer radio stanice
Rtl je audio centar u Berlinu, u Nemačkoj, koji smešta četiri radio stanice. Centar se prostire na 2.700 kvadratnih metara i pruža prostor za skoro 200 zaposlenih. Zajednička nit crvenih svetlosnih profila, neonskih svetala, zidne grafike i nameštaja povezuje ceo enterijer. Sale za sastanke oblikovane su kao berlinski barovi, deljeni stanovi i parkovi. Materijali obuhvataju čelično sivi metal, šperploču, masivno drvo, staklene pregradne zidove, veštačku ciglu i tepihe sa teksturom teksasa. Raspored vodi od javne recepcije do zajedničkog čvorišta i do kancelarijskih prostora osmišljenih za saradnju.
The Recognition
About the Сребрна награда A' Design Award
Rtl Primarna funkcija: Enterijer radio stanice је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Rtl Primarna funkcija: Enterijer radio stanice буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Rtl Primarna funkcija: Enterijer radio stanice је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the entire space is linked by a Roter Faden, or common thread in German, a journey into both the world of music and the vibrant German capital. Design elements such as light profiles, neon lights, wall graphics and furniture, all in Rtl trademark red, curl through the center. A Pink Floyd inspired wall features Gold records and award trophies, while meeting rooms styled as famous Berlin bars, shared flats and verdant parks pay homage to the iconic city.
- Dimensions & Packaging
- The new audio center is home to four radio stations: 104,6 Rtl, 105,5 Spree Radio, 93.6 Jam Fm and Rtl Germany's Hitradio. The total area of the audio center is 2,700 square meters, and it provides space for nearly 200 staff.
- Tags
- Rtl, radio station, audio center, interior design, music, workplace
- Production Technology
- To create a loft-like interior, finishes such as gunmetal, plywood and solid wood were used alongside glazed partition walls, perforated cladding panels, faux brick, denim-textured carpets and custom-made graffiti-style murals. Handrails from Berlin U-Bahn add an urban touch. Striking lighting solutions, including custom-made lights resembling microphones and a lighting feature that suggests sunshine filtering through treetops, further evoke both the music industry and city life.
- Design Challenge
- The project faced two challenges. The production and broadcasting studios required specialised construction including double-studded thick gypsum walls set at angles, and interior glazing set at a slant in order to deliver an optimum sound environment. A second challenge lay in creating interiors that reflect the energy of the music industry and retain an air of timelessness, they should not date too quickly, and also cater for the variety of music styles played by the four stations.
- Research
- The overall aim of the project was to rethink radio and audio production and to design an inspirational and technologically advanced hub for media industry workers, in which they feel comfortable, motivated and creative. Another important aspect was the integration of four separate music channels, all with their own identities, into one wing of the space, in order to deliver the synergies of one broadcasting house rather than having each station as an individual and unconnected entity.
- Inspiration
- By relocating to new premises, Rtl, one of the largest media broadcasters in Europe, commissioned a state of the art audio center to house its four Berlin radio stations. Inspired by all things music, the center is designed as an inspirational journey into the world of audio entertainment. Berlin, too, plays an important part in the concept. Interiors reference the gritty, hip nature of the city and its iconic locations to give the center a unique identity.
- Project Duration
- The project was completed in January 2021. The project duration was 2,5 years. It is located in Berlin, Germany.
- Operation Flow
- The layout reflects user journeys through the space. The reception is the most public area and gives visitors an insight into the workings of a radio station. The hub, a semi-public space at the heart of the audio center, encourages employees, guests and music stars to get together, socialise and entertain. Office areas have been specifically designed and located to encourage creativity and to improve collaboration and connectivity among staff.
- Patents
- Project copyrights belong to Evolution Design, 2021
- Team Members
- Evolution Design
- Image Credits
- Image #1: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #2: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #3: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #4: Photographer Kevin Schuenemann, 2021. Image #5: Photographer Sebastian Dörken / Max Schroeder, 2021.
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