2020 Widc Кључна визуелна идентификација by Xin Tong is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2021
2020 Widc Кључна визуелна идентификација
by Xin Tong
Client: Yantai Sino-German Industrial Design Center Ltd.
Бронзана награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About 2020 Widc Кључна визуелна идентификација
2020 WIDC је кључна визуелна идентификација креирана за Светску конференцију о индустријском дизајну 2020. Дизајн комбинује три облика слова I преузета из иницијала теме конференције: идеја (idea), интелигенција (intelligence) и индустријски интернет (industrial Internet). Три основне боје, црвена, зелена и плава, коришћене су као главне боје. Многи мали облици слова I спајају се и струје у даљину попут тока честица. Композиција се шири од централног WIDC знака ка спољашњости, сугеришући кретање ка будућности. Кључна визуелна идентификација има димензије 20 метара у ширину и 8 метара у висину.
The Recognition
About the Бронзана награда A' Design Award
2020 Widc Кључна визуелна идентификација је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да 2020 Widc Кључна визуелна идентификација буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. 2020 Widc Кључна визуелна идентификација сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
- Dimensions & Packaging
- Width 20m × Height 8m
- Tags
- idea, intelligence,industrial Internet, design, future, development
- Production Technology
- Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Design Challenge
- The challenge is how to show the development and importance of design.
- Research
- The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
- Inspiration
- 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". - Project Duration
- The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
- Operation Flow
- Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Team Members
- Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu - Image Credits
- photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020
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