World of Rabbit Enterijer stambenog modela by Ke Rong is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
ГвозденаЕнтеријер· 2021
World of Rabbit Enterijer stambenog modela
by Ke Rong
Client: Beijing Jinghe International Decoration Design Co., Ltd
Гвоздена награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #120258The Design
About World of Rabbit Enterijer stambenog modela
Svet zeca je enterijer stambenog modela smešten u prodajnom centru nekretnina u okrugu Šapingba, Čongćing. Prostor zauzima 70 kvadratnih metara i prati temu bajke izgrađenu oko porodice zečeva. Smele boje i razigrani oblici pojavljuju se u svakom uglu, a meke lutke predstavljaju šumske prijatelje zamišljenog vlasnika. Nekoliko materijala sa teraco teksturom korišćeno je kako bi se zadovoljile različite dizajnerske i funkcionalne potrebe. Pliš tkanina prekriva istaknuti zid spavaće sobe kako bi se stvorilo sanjivo raspoloženje. Većina podloga tretirana je protiv vlage i buđi, jer je lokalna klima vlažna i kišovita.
The Recognition
About the Гвоздена награда A' Design Award
World of Rabbit Enterijer stambenog modela је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да World of Rabbit Enterijer stambenog modela буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, World of Rabbit Enterijer stambenog modela заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
- Dimensions & Packaging
- The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment. - Tags
- Model room, modern, interior, living space, rabbit, dream
- Production Technology
- In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom. - Design Challenge
- There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
- Research
- In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
- Inspiration
- The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful. - Project Duration
- The project, built in Shapingba District of Chongqing, was completed in December 2020.
- Operation Flow
- After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
- Image Credits
- Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020
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