Three States of Home Gazing Augmented Reality (AR) aplikacija by Hsin-Chien Huang

Three States of Home Gazing Augmented Reality (AR) aplikacija by Hsin-Chien Huang is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Забава, креирање садржаја и стриминг медији Competition Category.

ГвозденаМедији· 2021

Three States of Home Gazing Augmented Reality (AR) aplikacija

by Hsin-Chien Huang

Client: Oready Innovation Lab

Гвоздена награда A' Design Award Winner in Медији Category

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The Design

About Three States of Home Gazing Augmented Reality (AR) aplikacija

Три стања гледања на дом (Three States of Home Gazing) je aplikacija proširene stvarnosti namenjena posetiocima muzeja. Aplikacija oživljava sliku Festival na Južnoj ulici (1930) tajvanskog umetnika Kuo Hsueh-hua. Posmatrači mogu pažljivo proučavati sliku kod kuće ili u muzeju. Ovo iskustvo takođe korisnicima omogućava da uđu u oblast Dadaočeng u Tajpeju kakva je izgledala 1930. godine. Dvojezični titlovi na kineskom i engleskom jeziku podržavaju intuitivno korišćenje. Aplikacija je dostupna za iOS i Android uređaje. Cilj je da se obnovi doživljaj posete muzeju i da se podeli lokalna istorija i kultura.

The Recognition

About the Гвоздена награда A' Design Award

Three States of Home Gazing Augmented Reality (AR) aplikacija је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Three States of Home Gazing Augmented Reality (AR) aplikacija буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Three States of Home Gazing Augmented Reality (AR) aplikacija заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through AR technology, we are able to bring Kuo’s work, Festival on South Street(1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. The experience is different from the usual AR technology application, creating a brand new combination between AR and art show.
Dimensions & Packaging: This AR experience could download with IOS(Apple Store) and Andriod (Google Store).
Tags: Taiwan, Taipei, Localization, Taiwan Painting, Kuo Hsueh-Hu
Production Technology: As a cultural experience design, utilizing VR to alternate the viewer’s timeline meets the criteria for this project. AR extends and brings scenes and elements of the past into reality right in front of our eyes like a city landscape. With the use of relevant technology linking places and locations with memories is made possible, and is the highlight of this cultural service design. On the subject matter, the emotional appeal of this work and the local artists‘ brushworks records the era of their times and the sentimentality of the people.
Design Challenge: Kuo Hsueh-hu’s artworks depict the early era of Taiwan. The cultural and historical scenes of Dadaocheng are preserved through his paintings to this day. The core of this project is to see the development of art and culture intertwined through the perspective of Kuo Hsueh-hu. This project not only changes the museum experience but also reproduces the historical and cultural scene, taking the viewers back in time to experience the everyday scenery, as well as, creating opportunities to empathize with the cultural sentiments of the generation.
Research: It is expected that the impact of this project will extend to the inheritance of local culture and the re-creation of the museum experience. The representational history of Taiwan is reproduced through the brushworks of Taiwanese artists. This project will contribute to local cultural tourism, creating social welfare, giving ethnic groups a sense of belonging and identity. Despite the viewers having different ethnic backgrounds, this installation can still let the users experience the layers of cultural richness. Using local cultural experiential design as the focus , create culturally synchronized sensory experiential designs.
Inspiration: This AR experience design intends to reproduce the historical period illustrated by the artist Kuo Hsueh-hu. Providing an alternative approach to a two-dimensional viewing of museums artworks, through interaction with illustrations in immersive and expansive environments, enhancing the overall museum experience. Kuo Hsueh-Hu is the most important glue color painting artist in Taiwan. This AR experience is a returned journey to his hometown of his spirit and imagination.
Project Duration: The project started in 2019 and finished in 2020 in Taipei,
Operation Flow: It contributed interesting aspects to the exhibition and is suitable for every visitor. Immersive virtual reality and highly interactive extended reality, plus bilingual subtitles in Chinese and English, all work together for the users to easily understand and have an intuitive experience. So far, many users have participated in this cultural experiential exhibition. The result of this project not only reflects the overall museum experience, but also made the possibility of historical and cultural education.
Patents: Copyrights belong to Oready Innovation Lab, Virtual and Physical Media Integration Association of Taiwan and Kuo Hsueh-Hu Foundation, 2021.
Team Members: Director: Hsin-Chien Huang, Wen-Chieh Chang
Producer: Chiung-Yi Hsieh
Co-Producer: Saiau-Yue Tsau
Image Credits: https://www.dropbox.com/sh/zgehpybcbxvoqnv/AAAY7f2DZChmPXM_euXQ6zbpa?dl=0